Why a quality website is important for any business.

People search the internet for businesses, products and services and the days of relying on phone books are long gone. If someone needs to find […]

What Media Should I use?

This is a very good question, and one that most businesses find difficult to answer. As we move rapidly into the future, advertising choices fragmented […]

How much Should I Spend on Advertising

The general rule of thumb is 4 to 5% percent of the annual turnover of the business, while this is the general rule and a […]

The Rule of Relevant Catchment

It’s important when undertaking any exercise in advertising or promotion, that you are aware of your business’s Relevant Catchment. This is your effective market area, […]