This is a very good question, and one that most businesses find difficult to answer.
As we move rapidly into the future, advertising choices fragmented to the point where “what do you buy to get to the same audience that you reached just 10 years ago, or even 5 years ago.
Things have certainly changed in the advertising world and there are so many options out there.
Today more than ever before, it is so important to maximise your advertising dollar and make sure your ad dollars are reaching your unique customers.
You can waste a huge amount of money if you are not hitting your target audience.
I am a great believer that you get what you pay for. There is so much “cheap” advertising out there, but it’s exactly that, for instance, why would you advertise an industrial steel manufacturing business on Television in a program like “Yes To The Dress” a show about wedding dresses, when this totally misses the mark of who I need to advertise to, but it’s cheap and I can have many more ads for my money with random shows like this.
It’s vital to advertise in the programs that are relevant to the people who are most likely to buy my products and services, so Bunnings Hardware for instance want their advertising all over programs like “House Rules, Better Homes and Gardens” because the people who like watching these types of programs are more likely to buy a Bunnings product simply because of their person interests.
Match products to demographics “Vital to the success of a campaign”
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