Customer Needs Analysis

The Customer needs analysis helps us fine tune your advertising Strategy. Before we can get started, we need to find out all about your business needs, so by completing the needs analysis we make sure we’re on the right page, and in particular, the same page as you.

All you need to do from here is complete this form and hit send, we’ll asses your case and then contact you, and remember to complete this part is totally free.

So, let’s get started. In this section we want some particular information about you and your business.

Your Business Name

Your Business Address

Your Name

First

Contact Person

Email Address

Business Telephone

Mobile

What does your business do?

Are you a retailer?

Yes

Do you have a Retail Store?

Yes

Are you a wholesaler?

Yes

Do you work and supply from a warehouse?

Yes

Do you sell to the general Public?

Yes

Do you sell to other businesses?

Yes

Who are your customers?

Age

Are you a destination business?

Yes

A destination business is a business that is hidden away in a back street or in an Industrial Estate.

Are you in a CBD or Shopping Mall?

Yes

In this section we want you to tell us how you think about your business and your competition, don’t hold back, tell us how it is.

How many competitors do you have actively competing against you?

Do you believe you are competitive?

On Price

Yes

On Product Range

Yes

On Service

Yes

On Quality of your Products

Yes

On Supply, is it fast?

Yes

Are your products Unique?

Yes

Are your products considered luxury items?

Yes

These are products that we don’t need, but really just want, i.e. Jewellery, a Boat, a Caravan, a Holiday, a Luxury Car.

If yes, tell us about your products.

This section is about the “WHY”

Why would I buy your product or use your services rather than your competitors?

What do you believe your reputation is? Give us a reason why you think you have that particular reputation.

What would you like to achieve from any mainstream advertising or promotion that your business does or would do? You can select more than one.

Increase Brand Awareness

Increase the sales of specific products or services

Direct customers to your Website

Direct traffic to your social media pages

Promote specific events

Build your reputation

Tell us what else you would like to do.

Annual Advertising Budget

What is your annual advertising budget, this figure should include all advertising and promotional activities.

In this section, we would like to know what your promotional activity has been like.

What Advertising mediums have you used in the past or are currently using?

Free to air Television

Past

Current

N/A

Pay Television, i.e. advertised on FOXTEL

Past

Current

N/A

News Print

Past

Current

N/A

Magazines

Past

Current

N/A

Radio

Past

Current

N/A

Yellow Pages

Past

Current

N/A

Local Search

Past

Current

N/A

Billboards

Past

Current

N/A

Do you have signs on Cars?

Past

Current

N/A

Buses?

Past

Current

N/A

Do you sponsor any events or sports that gives you exposure?

Past

Current

N/A

Catalogues

Past

Current

N/A

Flyers

Past

Current

N/A

Shopper Dockets

Past

Current

N/A

Telemarketers

Past

Current

N/A

Email Marketing

Past

Current

N/A

Text Marketing

Past

Current

N/A

Website AdWords

Past

Current

N/A

Facebook

Past

Current

N/A

Instagram

Past

Current

N/A

Other Social Streams

Past

Current

N/A

Other Media

Past

Current

N/A

If you could change one thing about your current advertising, what would that be?

Tell us about your previous advertising, what has worked well and what has failed.

Thanks for taking the time to complete the customer needs analysis, this is very valuable information that will help us achieve the best possible results.

CAPTCHA

This field is for validation purposes and should be left unchanged.