It’s important when undertaking any exercise in advertising or promotion, that you are aware of your business’s Relevant Catchment.
This is your effective market area, many businesses waste a great deal of their ad budget on markets that they are never going to do business in, for example, if I was a Hairdresser in Ballarat there would be no sense in spending money on a medium to get to the Shepparton market.
I could concentrate the ad spend into the Ballarat market and give it far more impact producing a far better result.
But let’s on the other hand say I was a Caravan Dealer in Ballarat and I had a large selection of used Caravans, then the Shepparton market would still have a degree of relevance, as we know Caravan buyers will travel to seek out the right van for their needs.
If I was a business that traded online, then my Relevant Catchment could well be National or even International, depending on how far I want my distribution to go.
Knowing where your business comes from is vital in getting great results, but also recognising where there is great potential is important to business growth.
We can help you identify your Relevant Catchment.